Shaw TV Response

Dear Mr. David;

We appreciate feedback from our customers and would like to update you with regard to your suggestion about us making a financial contribution to food banks.

Here at Shaw, we have in fact already participated in some very successful fundraising for food banks, and, as part of this mission, many of our own employees have volunteered their time to assist in these endeavours. We have given tens of thousands of dollars and many tons of food to our 5 area food banks. In the past, we have also partnered with Canada Post for an Island wide food drive on two occasions. This event gave donations to food banks over the entire Island. We were thanked many times over for this generous gift.

In addition, we are serious promoters of the Mustard Seed Food Drive at Christmas time, and give plenty of promotion, at no cost to the food bank, for a wide variety of their other ventures. This includes stories about Hope Farm in the Cowichan Valley, which will assist people to grow their own food, and contribute to food banks. We are also assisting each year with promotions for the Dodd Feed the Homeless Thanksgiving dinner for 600 people. The Christmas Spirit dinner for hundreds of other Victoria area people is another project we have supported for at least four years. Since we are aware of serious issues facing the homeless and the hungry, we have devoted a significant amount of airtime to television stories surrounding these issues on The Daily newsmagazine program shown on Shaw TV. We are proud of our efforts. We think it is important that you are made aware of these Shaw initiatives, which are ongoing.

Now to Turkey television. Everyone has their own idea about entertainment. We know it is impossible to please all the people all the time, however, we had some delighted customers who actually thoroughly enjoyed the uniqueness of the Thanksgiving turkey television idea, and called it “refreshing” and a nice change for the holidays. While we showed something different on television at Thanksgiving, we continue to work on serious issue television practically every day of the year. We also feature celebratory good news stories. You will continue to see a wide variety of programming content on Shaw TV.

We are always interested in hearing opinions from our customers, and with our responses we aim to enlighten every customer, one step at a time. We wish you a pleasant week, and encourage you to enjoy further Shaw TV programming.

Sincerely,
Ms. Daphne Goode,
Program Director,
Shaw TV