Sir Richard Branson offers $25 million to end global warming

Sir Richard Branson offers $25 million to the person or group who finds a solution and ends global warming.

My question is, how the hell do you contact him? Send him an email? In order to reach this guy, you have to know someone and be “important”… and from what I’ve seen of “important” people, they have more important things to do than find solutions to global warming.

Well, unless you’re Al Gore.