As a follow up to the Innovation Project, my group and I have been going around to all of the companies involved. We sincerely intend to provide more than ads on Frisbees, so we are learning as much as we can about our clients to help us promote them better. This process has been incredibly insightful.
The first place we visited was Adriana’s, a Mexican restaurant in Victoria. I fell in love with the place. The owners are amazing, the decor is beautiful, and the food is outstanding.
Adriana started the restaurant in 2003 and she and her partner are doing great. They have simple but effective strategy: love the customers, love the work, use the best ingredients, and make everything from scratch with home recipes.
One thing that really struck me was her determination. Her first business failed – probably because she wasn’t in it with all her heart. Her passion for Mexican food, excellent service, and the relationships she has with her customers has built her a dream job.
I love small businesses and I’m starting to wonder if there is an opportunity for me here in terms of providing value. I guess there’s only one way to find out – I’ll talk to more.
